Social Media's role in Advertising (case studies)

  No one could deny that Social Media is playing an important role in our lives, In fact studies have showed that people use social media even more than checking their daily emails which I'm not surprised I even suggest to make 'check your email' a feature in your Facebook page.

 I can see Social Media to be the future in advertising, why? Because people spend half of their lives using social media more than watching tv. News are spreading fastly through sharing or retweeting. I even sometimes watch a tv commercial through youtube without watching it on TV, like The CoCa Cola Happiness campaign, I've stumbled upon it through a random youtube recommended video.

About CocaCola Happiness Campaign:
The marketing team of Coca Cola decided to go viral and post their happiness campaign through social media first. They published a video through CocaCola account on YouTube, and the Magic happened when thousands of users shared the video through FB and the number of views gew dramatically.



Another Case Study for Social Media: It is considered to be of Social Advertising type, promoting for 'Stop Domestic Violence' cause. When Jenny created an account on Twitter following massive number of followers and hiring other people to recommend Jenny to be followed. Jenny kept tweeting about actual events happening in her life. Such as 'I had my first date today with Adam'..'Adam brought me lillies for my Birthday, how cool is that?'..'I had a fight with Adam today on the subway, he slapped me in public'..'Now I'm crying at home' Of course when people read those tweets they interacted strongly with Jenny, feeling sorrow for her.
People didn't know that Jenny is a fake account when at last that Social Agency tweeted 'Stop Domestic Violence'. I consider that move from one of the creative campaigns I had ever met.

Another Creative campaign when IKEA furniture had used Facebook photo tagging feature. When it posted several showroom photos on a FB account, Announcing that whoever will tag himself first on the desired piece of furniture in the photo, will take it for free. People kept tagging themselves and of course the picture appeards on newsfeed letting millions of FB users to to know more about the Campaign.



When Mountain Dew had used Facebook to let her fans and customers participate in launching new flavour.Participants were chosen to record their reaction on Mountain Dew tested flavours. Three Flavours were chosen and the testers were divided into several teams according their flavour preference. Each team was tasked with the responsibility of naming its flavor, designing a label, selecting an agency and supervising the marketing and advertising plans for flavor launch (how cool is that?)
The three new flavors — Distortion, Typhoon and White Out — hit retail shelves, at which point the teams were tasked with using their social capital to solicit votes for their flavor. More than 2 million votes later, White Out is now a permanent part of the Mountain Dew product line.

I should mention that StarBucks is the most active brand on social media, having 7,418,108 Facebook fans and 901,925 Twitter followers. Starbucks is always interacting with its followers, asking them about their feedback of their products. Also it is considered to be an intense user for Twitter promoted tweets.

There's a case study for a café that I don't recall its name when The Owner found himself losing his business. He created a Twitter account making tweets about his cafe's products and new offers. One day it started by a Twitter follower making an @ tweet asking whether he can order a latté as he was stuck at work. And The Owner welcomed the order. And since then people started making orders through Twitter. Imagine when Social Media is used for making food/drink orders.