Saturday, October 16, 2010

The Break Up ( Advertiser &Consumer)



  Well I loved the idea of that video, that shows the relationship between the advertiser and the consumer.
The advertiser (bf) here assures that he totally understands consumer's (gf) needs, while the consumer on the other hand complains from the advertisers misunderstand to his needs.

   For example when the girl said 'you talk a lot' meaning that the advertiser delivers a lot of irrelevant messages in their tv commercials that keep bugging the consumer.
  When the advertiser asked her 'What about the print campaign?' The consumer finds that the advertiser's ads lack credibility and she doesn' believe or feel their message.
  My fave part when the girl complains to her BF that he doesn't know her well & He told her 'Sweetheart I know everything about you, you are 28-34, your main interests include music, movies..'

  I think that short funny video declares basic problem when the advertisers tend to be bureaucrats & follow certain rules and lack creativity, for example when advertisers obey the rule of making funny ads, while consumers don't feel that they are funny because they lacked credibility, or they felt that the advertiser is giving less weight/value to consumer's mind. Advertisers should really feel their consumers and pay close attention to their changing wants and not to throw them into sex age groups according to their needs.

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