Today, I had a chitchat with my cousin who is still a senior in college, majoring Business. She told me about Unilever's program Idea Trophy. That program is organized for college students to work in teams on a real life Case Study about preparing new ideas to help Oral Care products to penetrate rural market.
The winner teams will be moved to phase Two, Which they are gonna prepare an account Business Plan for Oral Care products.
Reading about that program made me excited & started to think about how to develop a creative idea and then for a second I remembered that I'm a graduate and I can't participate in such program, cursing the circumstances and my destiny that I hadn't had such program during college. Only P&G came to our college giving us stupid sessions where we sat there listening & some others were sleeping& snoring, Which clearly P&G was marketing itself, so we didn't get much of benefit.
Here's Idea Trophy website http://www.ideatrophy-name.com/
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