Commercials that shift you from its basic message

Some commercials are very successful and their brilliance makes you forget about the original message carried behind the commercial. Mobinil Ramadan 2009 commercials was really successful, people loved the jingles and sang it everywhere. But after a few months I wonder what was the commercial message carried? some say there was nothing just a nice jingle greeting us for Ramadan. Others said there was an offer for less charged calls... again by how much? well they don't know or they forgot.



A successful commercial is not boring, makes you remember the brand and get the message carried behind it. I find that commercial for El Rasheedy El Mizan Jam is truly successful, it was made based upon a famous song that was very trendy in the summer. It helped people recall the brand very well El Rashidy El mizan. Where the real message behind that commercial was to make people get to eat more Jam.



As El Rasheedy El Mizan, some other brands played on the music smartly that attracted the audience attention such as Etisalat commercial for Ramadan 2010 or another one was a jingle by Mohamed Mounir



Also Fayrouz is very smart in picking songs for its commercials, their songs are catchy and grabs attention quickly and in the same time reflects the identity of the brand..''refreshment''