Today's Celebrity apprentice was amazing, I wish for the first time to be a member of one of those teams.
Dial Yogurt shower gel wanted to advertise a 4 pages printed campaign in Red Book magazine. Each team is assigned to come up with ideas for the campaign and they were given a photographer and a whole studio.
Redbook editors sat with both teams clarifying that the shampoo is targeting women aged from 20 till 50 years old but specifying age 37. The shampoo is made of Yogurt and its main focus was health and family.
Hydra team thought of the campaign as to represent women's toughest moments in her life, Starting with work, dealing with her baby and ends up with sex. After brainstorming, they settled on a two flip printed ads, first flip showed a mid thirties woman having a bath using the shampoo, writing details on the product on the other page. The second flip showed the importance of the product including photos of making of the printed ad and a photo of a woman carrying her child and the other page included the model happily in bed with her husband with a mouth gesture as if he is eating her because of the delicious smell of Yogurt.
Empresario team thought more of the magazine than the product, they thought that the magazine is mainly targeting middle american women, so they brought a country music singer wearing cowboy hat with a guitar, in a desert atmosphere, clarifying that the desert is causing dry skin that women are in deep need for that shower gel. They also made two flips, first flip showing a beautiful middle american girl in 20s with glowing skin holding Dial Yogurt, and the other page showing three hot cowboys standing with their guitars. The second flip shows a cowboy playing a guitar for a young girl sitting in a bath tub.
In my opinion I deeply admired Empresario's ad campaign because it was new, the cowboy photos will attract my attention. I'll sit there staring at the topless hot guys along with the country music atmosphere especially when the magazine is targeting the middle american housewives. Their problem is that they didn't consider the product main feature which is 'family' and that the product description font was tiny.
Hydra's campaign was pretty boring, the idea of showing a hot model holding a shower gel in a bath tub has been repeated thousands of times. But they showed it in a professional attractive way and what was good about the campaign is that they showed the main importance of the product and their font was pretty clear. Will the campaign touch women? indeed it will but I don't think for a big portion of women.
Both campaigns had used sex appeal in their ads, the topless cowboys photo and the two models in bed ads. But I'll still go for Empresario with their cowboy campaign if only they consider the font and clarifying the product importance in their ads.
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