Monday, October 18, 2010

Reportorial Vs.Access Media

  Today's Media class was quiet fruitful, I've gained a lot of knowledge. Today I knew two new terms which are Reportorial & Access Media.

Reportorial Media: is any kind of Media which delivers news straightly and in a serious manner.
  • News channels (CNN, BBC & El Jazeera)
  • Newspapers (El Masry el yoom or El Ahram)
  • News trailer in any channel like CNN or Egyptian local NTN channels are considered to be reportorial.
  • News section in lifestyle, business and sport magazines.
  • News section in Masrawy, BBC websites.
But talkshows aren't considered to be from reportorial media but from access media.

  Access Media: Is any media that plays on the emotions of the public, it is interested in entertainment and sensation.
News is considered to be a pure source for Access Media which is based on it, it is converted into debates, opinions & arguments.
  • Talkshows: 90 minutes, El3ashera, Oprah Winfery, Jon Stewart..etc
  • Blogs &forums
  • All kinds of magazines (Ad week, Enigma, Teenstuff..etc)
 The Trend now is going to Access Media, people got bored of watching strict news channels& news programs; They started to watch talkshows and rely on it as a primary source of information. Why? Because it is entertaining and provides more than one opinion for the news' story, also it offers them an opportunity to participate and share their opinions on air.

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