Ray-Ban Viral Campaigns

Ray-Ban new viral campaign, like seriously? I stared at my laptop screen for minutes, A video on YouTube showing a cow giving birh to a man wearing a Ray-Ban sunglasses, it is the most disgusting thing even seen. I understand the concept of their campaign, is that glasses don't hide your real character, but it is considered to be the window to your character, so when wearing a Ray-Ban sunglasses you 'Never Hide' who you really are.
Whatever they are aiming to, not in that disgusting mean. They want to make people love Ray Ban and the campaign? or alienate them from the brand?



On the contrary for the other viral video campaigns, I find the Chameleon one is extremely entertaining.





What I truly admire about their viral campaign, is simplified in one word ''realism'' as when I watch those videos randomly on YouTube, I'll think that they were recorded by amateurs. But of course their campaigns were busted by bloggers & active YouTube users.