Fashion brands' new trend in advertising

Fashion brands are following a new trend in advertising, They started to display a short story in their commercials in stead of showing a one minute of hiphop music or hot models.
Jack& Jones commercial is carrying a short story, delivering a message that women are pigs, well that's very offensive. So men should be buying Jack &Jones jeans because they believe that women are pigs and all that they think about is Sex!


Only's commercial produced by students of the University of Siegenis, it is really simple but what I liked is that they are showing normal fat girls and not a hot model, well this is reality!



That French connection commercial is funny, but what I didn't undersand if french aren't that good in english, why storytelling in english when they have an aweful english accent, I don't get what he's saying here


Another one from H&M, I admire the old B&W vague style